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    Brand Identity as a System: A Guide for Indian Retail Brands in 2026

    May 2026

    Brand Identity as a System: A Guide for Indian Retail Brands in 2026

    Your physical store earns its place. The fixtures are deliberate, the lighting is considered, the staff know the product. A customer walks in, feels something, and decides to trust you. Then they pull out their phone to check your website before completing the purchase. What they find looks like it was built by a different company on a different day with a different brief.

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    Why Your Marketplace Listings Are Losing Sales You Already Earned

    May 2026

    Why Your Marketplace Listings Are Losing Sales You Already Earned

    Your products are live on Amazon and Flipkart. The catalogue is uploaded, the pricing is set, and the ads are running. Orders are coming in. But your conversion rate is sitting at 4% when it could be 6%, and you cannot tell why from the dashboard.

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    Why Indian QSRs Lose Sales at the Counter (And How Screens Fix It)

    April 2026

    Why Indian QSRs Lose Sales at the Counter (And How Screens Fix It)

    The counter should be where a QSR makes its money. A customer walks in, they are already there, already hungry, already past the decision to eat.

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    Amazon vs Flipkart for Indian D2C Brands: Which Platform Wins in 2026 and Why

    April 2026

    Amazon vs Flipkart for Indian D2C Brands: Which Platform Wins in 2026 and Why

    If your brand sells apparel or footwear, Flipkart wins on three of four dimensions that matter for volume and category authority.

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    Digital Signage for Indian Retail: 2026 Playbook

    April 2026

    Digital Signage for Indian Retail: 2026 Playbook

    What the Numbers Inside Your Store Are Actually Telling You.

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    Why Most Digital Signage Projects Fail

    April 2026

    Why Most Digital Signage Projects Fail

    The screens go dark. You call the hardware supplier and get pointed to the software company. You call the software company and get pointed back to the hardware. Nobody owns the problem. Here is the real problem, and how integrated ownership solves it for good.

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