• objective
    Brand & Product Visibility at Point of Purchase
  • Platform
    40” LED TV Screens custom fabricated as eye catching TV standees
  • Audience
    Visitors to various bars in Indore
  • Content
    Videos of on-going Chivas Regal promotions, customized for each outlet
  • Key Benefit
    Chivas Regal is able to drive brand visibility & sales at end points of sale - across physical locations, from a single online dashboard, utilizing global brand video assets.
  • Additional Benefit
    The brand now knows if TV screens across locations are working or not in real time via the campaign’s online dashboard.

    Saving hundreds of hours in employee time to visit each location & double check if promotions were running correctly.