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objective
Brand Visibility & Sales at Point of Purchase
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Platform
7” tablets custom fabricated into retail outlet screens, to be placed on walls or counter tops.
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Audience
Visitors to Wine & Beer Shops across New Delhi
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Content
Pernod Ricard portfolio brands images, videos & on-going offers.
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Key Benefit
Pernod Ricard is able to drive visibility & sales across portfolio brands, direct at multiple points of sale, from a single online dashboard.
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Additional Benefit
The brand now knows if TV screens across locations are working or not in real time via the campaign’s online dashboard.
Saving hundreds of hours in employee time to visit each location & double check if promotions were running correctly.
